Why does my Logo look pixelated? – The difference between Vector and Bitmap...
When it comes to 2D graphics and designs, there are 2 major types of images: bitmap and vector images. Bitmap images (AKA: raster images) are the more common of the two images. Bitmaps are made of...
View ArticleBuilding a Brand
Lately I’ve been talking to a lot of business owners about branding and brand promise. When I ask them specifically about their business’ brand promise, I get that curious look; the one wondering...
View ArticleHow to use banners and signs to increase brand awareness
Small businesses need to do everything they can to create brand awareness. We often reference 6 branding mistakes companies make. Banners and signs are a great way to create brand awareness and...
View ArticleBuild Your Brand: A New Look & Feel
Have you considered how you build your brand? Presenting a consistent brand image impacts customer loyalty. We don’t just say that, research proves it. In fact, a study by Baine & Company shows...
View ArticleProperly Promoting Your Brand
I love branding. I am proud to call myself a “branding nerd.” It pains me when I discover businesses or organizations that are improperly managing their brands. It can be a daunting task – one that...
View ArticleTop Tips You Need to Know to Grow Your Brand
Brand Nerd here! I wanted to share with you all an article I came across today that is extremely helpful for anyone wanting to expand their product line or even develop a truly successful single...
View ArticleTop 5 Business Logo Design Posts
We have a lot of great resources to help you with your business logo design and branding. Check out these posts to take your identity creation and messaging to the next level: Properly Promoting Your...
View ArticleLogo vs. Branding
When was the last time you bought something because of the logo? Chances are, you haven’t. Yes, while you might have bought something with a specific logo, you probably have never bought something...
View ArticleDo What You Say You’ll Do: Fortifying Your Brand Through The Little Things
One of the more overlooked aspects of branding is business operations. Sure, it’s easy to see how a Starbuck barista, with all their smiles and “pour-your-heart-into-it” service, upholds their brand....
View ArticleAttend Burgers and Branding to Improve Your Austin Business to Business...
Austin business to business marketing just got easier with Burgers and Branding Workshops! Events are held throughout the Austin area to help small business leaders like yourself improve your branding...
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